Let's face it...competition is here to stay. There
will always be someone waiting in the wings to woo your customers away
from you and into their realm. Yeah, you're always going to have to
be on the lookout for new ways to outdo the competition, but there are
3 ways you can minimize the impact they have on your business.
1. Implement Unconventional Marketing Strategies
Standing out from the
crowd is sometimes hard to do with so many businesses mimicking the
marketing campaigns of their competitors. Sure, we all want to be
successful, and when we see others using a method and prospering
there's an urge to jump on the band wagon and enjoy the same success.
Rather than joining
the pack, look for ways to advertise that no one else is using.
Internet marketing is a good example. Most Internet marketers use
...you guessed it the Internet to market their products. Why not get
high impact postcards printed and use them to direct people to your
Website? Hey, no one else is doing it!
2. Discover Hidden Markets
Your competitors are
missing out on something! Dig around until you discover what it is,
and get a corner on that market niche. Once you've discovered your
secret gold mine, revise your sales copy, and Website to address the
specific market you've uncovered.
If you're a Multi
Level Marketing representative you might want to consider the
following niches.
╖Employees: The freedom that comes with being your own
boss is a dream that many employees hope for, but never experience.
Go ahead...let them know that dreams do come true...there's an
opportunity to be their own boss waiting just for them.
╖Stay-at-home Moms: Most stay at home Moms are
sacrificing finances for the well-being of their children. They would
jump at the chance to raise their children and make a little money
too.
╖Retirees: What does the future hold for someone looking
at retirement? It could be that there is a lot of spark, and dreams
still pulsing inside...and now...they'll have the time to invest their
long time dreams!
3. Become the Expert
We all respect the
opinions and insight of someone who really knows a subject inside and
out. Yeah, take the time to research, get to know all of the ins and
outs of your product...then emphasize it in your marketing campaign.
True knowledge can't be aped. Consumers will know who the expert is.
You don't have to put all of your eggs in one
basket to zero in on one product, but you can emphasize your expertise
in one area. Remember that people often expect to pay more for expert
advice! You may want to raise your price a little bit, get
testimonials, and find another expert to endorse you.
You don't have to let the competition get one over
on you when you position yourself for success!
Who is Allyn
Cutts, and why should you care?
Allyn has spent over
24 years helping businesses like yours find new customers and increase
sales to current customers. Allyn is a marketing and sales fanatic,
providing measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally with
clients to design and deliver off-line and on-line direct marketing
strategies that focus on metrics and measurable results. You can learn
more about Allyn Cutts at
www.AllynCutts.com and you can call 610.437.4106 between 10 AM and
4 PM Eastern Time Tuesdays and Thursdays.
