Yeah, that's right, your existing customers are the
ultimate source for increasing your sales. Think about it...they
already trust you and know about your business. Finding and
convincing new customers is expensive and time consuming. Why waste
all of your time hunting new candidates when you have a huge amount of
potential right under your nose?
Find or create new productsthat your loyal
customers will enjoy! Offer them a related item to go along with the
purchases they are already making. Your helpful insight will be
appreciated, and your profits will add up nicely in the process.
Get your customers working for you. Do you
have a referral system in place? If not, you are missing out on one
of the greatest marketing tools available!
Find out what they want. Customer surveys
are great for discovering exactly what customers like and don't like.
Hey, it makes them feel important and appreciated too! Ask them what
they like best about your product... what you can do to improve...who
their friends are who might be interested in your product. You'll
find a lot of valuable information just waiting for you to ask for it.
Source 2: Non-Buyer Contacts
Not everyone buys the first time they come
around...in fact, the majority of us want to get to know a little bit
more about the business before we invest too much of our money in
their product. Follow up systems are a great way to turn prospective
customers into loyal, satisfied clients.
Hey follow up systems don't have to be involved,
but they can range from a simple occasional contact to providing
weekly newsletters. The ball is in your court...keep it as simple or
as involved as you want!
Newsletters come in handy for Internet Marketers
hoping to capture email addresses of visitors to their site. If a
newsletter is too much involvement, give out a free report that will
be sent to their email address. Where there's a will, there's a way
to get the contact information you need.
If you can get the first name of your customer
whether it's in a one-on-one setting or on the Internet you're
setting the stage for a more personalized relationship.
Who is Allyn
Cutts, and why should you care?
Allyn has spent over
24 years helping businesses like yours find new customers and increase
sales to current customers. Allyn is a marketing and sales fanatic,
providing measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally with
clients to design and deliver off-line and on-line direct marketing
strategies that focus on metrics and measurable results. You can learn
more about Allyn Cutts at
www.AllynCutts.com and you can call 610.437.4106 between 10 AM and
4 PM Eastern Time Tuesdays and Thursdays.
