You, like all
marketers have a million and one things to do today! At the top of
your priorities is marketing... finding more customers and raking in
greater profits. If you're looking for a simple, proven model to
create sales content without spending hours hunched over the computer,
try the AIDA (Attention, Interest, Desire, Action) model.
You'll be amazed at how fast you can create an effective salesletter.
1. Attention
What captures a
reader's attention more than an exciting list of things that will
benefit THEM? Think about the affects of starting right off with 6 of
the most appealing benefits of your product or service.
A Multi Level
Marketer might start a sales letter like this:
Experience the
freedom of ...
Being your own
boss
Financial
independence
Benefit 3 and so
on .....
That gets their
attention, and compels them to read on.
2. Interest
Here's where we
sneak in the basic facts that might otherwise be uninteresting. The
nitty gritty details of the product features won't hold the customer's
attention for long, so keep it short and sweet. Hey, it's great that
your swimming pools have filters, etc., but let's face it... there's
not a lot of excitement going on here!
3. Desire
Whet their appetite,
but give them some cold, hard logic to back up their purchase. Most
consumers buy on impulse, then ask themselve whether it was the right
choice. Don't make them second guess! Preparing them to face the
doubts with a solid logical reason they got the best deal for their
buck might include:
The advantages
of purchasing from YOU.
Testimonials
from other satisfied customers.
An
unconditional money-back guarantee.
A good deal!
4. Action
Order now! Hey it
says move it, but it doesn't pack the wallop of a stronger action
statement like this one:
Hurry! Don't miss
out on this LIMITED TIME special offer. Call now to place an order,
or visit us at www.....
Be sure to give
details of how to order. Make it a part of the command... make it
easy to do... provide several options.
Who is Allyn
Cutts, and why should you care?
Allyn has spent over
24 years helping businesses like yours find new customers and increase
sales to current customers. Allyn is a marketing and sales fanatic,
providing measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally with
clients to design and deliver off-line and on-line direct marketing
strategies that focus on metrics and measurable results. You can learn
more about Allyn Cutts at
www.AllynCutts.com and you can call 610.437.4106 between 10 AM and
4 PM Eastern Time Tuesdays and Thursdays.
