57: Blast Your Way Out Of A Slump With 4 Simple Tactics
Every business goes
through a slump. Hey, you've been raking in the bucks when... blam,
you're up against a brick wall. The customers seem to have forgotten
you exist, and the bills pile up. Don't despair... you're not alone.
I know that doesn't
fix one thing for you right now, but find comfort in the fact that
slumps don't last forever. Most businesses make it through, and with
these 4 sure-fired slump blasters, you'll make it too.
Why?
Some slumps are to
be expected. Seasonal workers expect to have some down time during
the off season months. Other slumps sneak up when you are doing
your darnedest to market and implement every up-to-date marketing
strategy in the book. Could it be that...
A recent change
in your advertising campaign has gone sour?
A savvy
competitor has one up on you?
Major news is
affecting the entire industry?
Once you've properly
identified the cause, you can develop a counter strategy to boost
yourself back into the black.
What If There's
No Obvious Cause?
When there is no
apparent reason or catalyst, you can safely identify it as a normal
business slump. Let's face it... you've hit a normal business slump.
You need to put these 4 tactics into action.
1. Develop a special deal for your existing clientele. Make it
short. Make it quick... put a deadline on the offer. Let them know
as cheaply as possible that you've got a deal they can't pass up... if
they hurry! Get them into action.
2. Let your prospective customers in on the secret. Get them
hustling to get in on the deal, before it's too late.
3. Call your trusted, long-time customers and let them know you need
their help. Ask them for referrals, and remember to reward their
effort. They'll feel like heroes and will bask in your appreciation.
4. Temporarily blitz quick advertising media with your deal. Get
the information out quickly, and you'll start seeing results quickly.
Sometimes a little
quick action is all it takes to boost things back into their
perspectives. Hurry! Get your customers moving!
Who is Allyn
Cutts, and why should you care?
Allyn has spent over
24 years helping businesses like yours find new customers and increase
sales to current customers. Allyn is a marketing and sales fanatic,
providing measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally with
clients to design and deliver off-line and on-line direct marketing
strategies that focus on metrics and measurable results. You can learn
more about Allyn Cutts at
www.AllynCutts.com and you can call 610.437.4106 between 10 AM and
4 PM Eastern Time Tuesdays and Thursdays.
